Is a Career in Digital Marketing Right for You?

The world is transforming and how!

Until the late 90s or early 2000s, marketing meant newspaper ads, hoardings, and even standalone pamphlets. But today! Digital platforms have overtaken the world of marketing to make advertising easier for companies and reach out to more consumers at one time.

As the world practically lives on digital platforms 24/7, digital marketing is a clever way to market any product or service, ensuring to touch a greater number of people at the same time. You might not even know this, but you are a consumer of digital marketing too without even knowing anything about it.

While scrolling reels, every third “sponsored reel” is a digital ad that you see on various social platforms, influencing your decision to take the service or buy that product.

However, do you know this fun fact that the ad that you see online is a combined effort of various individuals? Seems surprising, right? A simple 30 second reel having an effort of at least 8-10 people. Well, this is what digital marketing is for you, a highly demanded career path with thousands of career options.

Now, as you wonder is a career in digital marketing right for you, then allow us to enlighten you on the same.

Understanding Digital Marketing

Digital marketing might look simple; just ads on social media platforms, but it is really a combination of various digital marketing activities. Some of the commonly used digital marketing activities are:

Online reputation in this digital age is valuable for every brand whether a startup of a billion dollars firm. To be able to connect with right audience, boost visibility in this competitive world, and drive sales from these efforts, digital marketing is required everywhere. This demand creates a surge in requirement for skilled professionals in different fields.

Now, as you have asked whether or not a career in digital marketing is right for you, then here are the reasons why you aim for a career in digital marketing.

Why Digital Marketing is a Promising Career?

It is not a hidden fact anymore that the world revolves around the new age digital platforms. Whether it is social media or OTT platforms or even networking sites, public is everywhere. And where there are people, there are opportunities.

There are thousands of digital marketing opportunities, what is required is someone who can analyse the market and people, then someone who can curate a strategy to tap the right audience, then a person whose words can make people take fruitful actions, or even if not words then the graphics that make people interestingly invested in those ads.

As digital marketing is not a small thing, here are the various career advantages that makes digital marketing a promising career.

1. High Demand

As mentioned already, every business whether small or big, service provider or product based need to market their business to reach out to the right audience. Now, to reach out to the right audience, there are various ways to do so. Ways such as social media marketing, email marketing, search engine ads, content marketing, and more. Every firm who aims to do in-house marketing requires people who can individually handle different verticals in different job roles. This creates a high demand for skilled professionals in various job roles, translating into job security, fast-paced growth, and attractive salaries. The skilled professionals not only prove why they deserve to be there, but their proven results also make them invaluable assets to the organisation.

2. Diverse Career Options

Digital marketing isn’t a job of one person. For every technical or creative role, there are different types of people required. Understand it like this, for content marketing, there are types of writers required. Content writers for long-form content, copy writers for short-form, and scriptwriters for videos and reels. All these job roles under one vertical of content marketing shows how diverse the career fields are in digital marketing. This is why if you plan to pick digital marketing as your career path, there are thousands of career options available for you. You can start as a digital marketing intern, explore your options, then pick a field out of all the digital marketing roles and grow step-by-step until you reach the final point as a CMO of a firm.

3. Great Salary Potential

One thing that everyone looks for before they finalise a career path is the earning potential. As you wonder whether or not digital marketing is a good career path for you in terms of earning potential then allow us to tell you that you can earn great bucks and a well-growing package in the digital marketing field. It is the high demand of skilled professionals and the competition amongst businesses to attract top talent in this evolving domain that is making digital marketing professionals enjoy highly competitive salaries. You will eventually get a higher package with every promotion, years of experience, certifications, and performance-driven results. The better you will perform in your job role, the more there are chances for you to succeed and earn better.

4. Remote and Global Opportunities

A great advantage of working in digital marketing is you not only get a chance to work at top firms, but you also get the opportunity to work anywhere from anywhere in the world. Either you pick for a work-from-home job in the US or pick a hybrid job in Mumbai, you have the full flexibility of working as per your terms. This flexibility and free hand on work gives you the chance to enhance your creativity in the best manner and bring something out of the box to the table every now and then. From being a full-time employee to a freelancer, you have the opportunity to work

at a single firm or for multiple organisations at the same time, digital marketing brings you the best advantages.

5. Continuous Learning and Growth

Digital marketing is all about the digital world. A new update or a new invention brings adds something valuable to the digital world. This is the reason why digital marketing is a continuous process of learning and growing. With new platforms, tools, and algorithms updating or inventing every now and then makes learners thrive in the digital world. With constant upskilling through certifications, webinars, and workshops, you can stay ahead of the curve and remain relevant in an ever-changing market. The learning never stops and that’s what makes digital marketing both exciting and fulfilling for long-term professional growth.

Skills You Need to Succeed in Digital Marketing

Now that you have seen what are the benefits of a career in digital marketing, here we are sharing what skills that you must have to a successful career in digital marketing. The list of skills includes:

These are some of the common skills you need if you are planning for a career in digital marketing.

Pick the Right Digital Marketing Role with MetaApply Career Counselling

In today’s world, having a career in digital marketing is a real bliss. You get to work with brands that somewhere connect with you and get a chance to present the world your ideas.

However, the question here is, how do you know which part of digital marketing is best suited for you? If you are a creative thinker who wants to do storytelling through your work then you can

either be a content writer, graphic designer, or video editor. But here the condition is out of these three options whether you like writing, designing, or video editing.

The more the options the more the confusion. As finding the right path for yourself can be tough and challenging, this is where MetaApply IE Career Counselling comes to your rescue.

It is with the help of MetaApply Psychometric Test that you can understand your strengths, interests, and skills. The result of this scientifically curated assessment combined with MetaApply Career Counselling help you understand what your future in digital marketing will look like and how you can attain the final destination.

So, don’t let confusions and trends decide your future, make informed decisions only with the help of MetaApply Career Counselling. Connect with our counsellors today.